WOOSH5 | Nicole van Baardwijk
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Nicole van Baardwijk

Chief Product & Strategy Officer, Co-founder

Nicole founded WOOSH5 as a result of her passionate belief that resilience is the key to human flourishing and innovation in our fast changing world. As CPO she is responsible for development our product strategy and new innovations.

Nicole has over 15 years of business coaching and management experience. Before starting WOOSH5 Nicole studied resilience and innovation in organizations (MIT Sloan Management Review). She also witnessed the need for resilience during the digital transformation of ING Bank.

Nicole holds an MSc in Business Administration from Erasmus University in Rotterdam as well as a MSc in International Marketing from the University of California, Berkeley, USA.