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WOOSH5 | Nicole van Baardwijk
Our online platform helps employees to increase their resilience while providing aggregate feedback to management. Leaders build a better, more agile business by creating a more resilient management and workforce.
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Nicole van Baardwijk

Co-Chief Executive Officer, Co-founder

Nicole founded WOOSH5 as a result of her passionate belief that resilience is the key to human flourishing and innovation in our fast changing world. As Co-CEO she is responsible for development our product strategy and new innovations.

Nicole has over 15 years of business coaching and management experience. Before starting WOOSH5 Nicole studied resilience and innovation in organizations (MIT Sloan Management Review). She also witnessed the need for resilience during the digital transformation of ING Bank.

Nicole holds an MSc in Business Administration from Erasmus University in Rotterdam as well as a MSc in International Marketing from the University of California, Berkeley, USA.